Saturday, July 19, 2014
Thursday, December 5, 2013
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Ice Cream Trucks & Meerkats
Do you remember the excitment you’d feel as a kid ( and maybe still ) when you hear those bells. A mix of absolute joy for the ice cream truck and also horror that you might not get there on time.
But the Ice cream truck driver takes it nice and slow for 2 reasons
1) Safety first : there will be kids running towards the truck
2) Profit : there will be kids with money running towards the truck
The Ice Cream Truck is probably the most magical of marketing ever done!
Ever
The product itself is the joy and happiness of jumping around in line with all the other kids and those amazing fantastic bells just as much the ice cream itself.
It’s the feeling you get that you remember and thats probably more the product than the actual ice cream
The sense of urgency for the customers to spring to action automatically built in as part of the process.
No matter how old you are you get get jolted into happiness as soon as you hear those bells you stand straight up and start looking around like one of those meerkats trying to figure out which direction it’s coming from
How can you make your business more like an ice cream truck? How awesome would it be to flip a switch and your music comes on and all these customers start sprinting at you to give you their money.
Some important questions to always continue asking yourself :
How does your company / product / service make your customers feel?
How can you build more excitement and enthusiasm into the process?
Does your business make smiles?
Does it make people talk?
Does it make people laugh?
Does it make people jump?
Does it make people run?
Does it make people fly?
Can you make these things happen?
Can you tie it in a bow?
Do your ears hang low?
( 717 ) 461 - 2274
Thanks for your time and attention Talk with you soon
Ben
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